Built in the UAE for UAE schools

    Ai concierge for Parents & Schools

    Automate every routine task between parents and schools, from admissions to graduation, without changing your existing systems. Save time, reduce friction and delight families.

    Works alongside your SIS, admissions and fee systems. Your team steps in only when a person is needed.

    Ed
    School admissions conciergeOnline · replies in seconds
    Hi, do you have Year 3 places for September?
    Yes, there are Year 3 places for September. Would you like to book a school tour?
    Book a tourFeesTransport
    What documents do you need for the application?
    Please upload passports, Emirates IDs and visas, the last two school reports, the transfer certificate and the vaccination card. I will confirm once everything is received.
    call me
    Passed to the admissions team for a call back

    Illustrative conversation

    CoverageAdmissions to graduation
    SystemsWorks with what you already use
    RegulatorsKHDA, ADEK and SPEA workflows
    PeopleA person whenever you ask
    How it works

    Live in your school without replacing a single system

    Connect

    We plug into your systems

    We connect to the school management, admissions and fee payment systems you already use through secure APIs. Our team handles the set up.

    Describe

    You describe the workflow

    No programming is needed. You describe each workflow in plain English as a playbook, and the platform shows it to you in action.

    Automate

    Families get answers instantly

    The concierge handles routine exchanges round the clock and passes a task to your team only when a person needs to step in.

    automatEd Taxonomy

    Every stage of the family journey

    35 workflows across 4 phases

    From the first enquiry to a complete application, every family gets an instant, consistent answer.

    Enquiry

    Web formWhatsAppEmailPhoneWalk-in

    School Discovery

    ToursOpen daysTaster sessionsShadow day

    Information Pack

    FeesCurriculumTransportUniformDevicesECAs

    Entrance Screening

    EYEng / MathsCAT4 / GL / MAPArabic A/B, Islamic

    Application

    Form and feePassports, EIDs, visasReportsTCVaccination card

    SEN / EAL Review

    DisclosureIEPsShadow support

    Ai Admissions Predictor

    Enquiry rankingConversion likelihood
    The automatEd advantage

    Built with UAE schools, for UAE schools

    Automation, not another system

    We automate the work around your existing systems rather than replacing them, with deep integration with the major SIS platforms and vendors used in UAE schools.

    SISAdmissionsFeesTransportClinic
    automatEd
    WhatsAppEmailWebParent app

    Built with schools

    Developed with parents, school marketing and admissions teams, school leaders and EdTech experts.

    Designed for the UAE

    Designed for the UAE, its regulations and its multicultural school communities.

    Ease of use

    A simple, intuitive experience for parents and staff.

    Continuous learning

    The Ai becomes more accurate and efficient with every interaction. Since we use our own Ai engine, your data stays secure and is never used to train Ai models.

    What we did not automate

    Some conversations should stay personal. Type call me and a member of the school team will ring you back.

    In our discovery sessions, parents and school teams told us that sometimes you simply need to speak to a person.

    Founding schools programme

    Seven places for schools that want to shape admissions

    A limited pilot of our automated admissions and enrolment workflow, covering enquiries, applications, screening, offers, enrolment and regulator submissions, on live school workflows rather than demonstrations. Selected modules are free of charge for founding schools.

    What founding schools receive

    • Early access to the finished product before its wider release
    • Direct influence on product design, workflows, scripts and exception handling
    • A measurable reduction in admin effort, turnaround times and parent escalations
    • A better parent experience through consistent, automated communication
    • Preferential commercial terms when the product is formally launched
    FAQ

    Questions schools ask us

    Something not covered here? Write to rb@automated.school

    automatEd works with your existing school systems and uses Ai to automate routine communications, forms, payments and administrative tasks between parents and schools. You give it instructions in plain English. It learns your processes, handles them automatically and only passes a task to your team when a person needs to step in.

    Yes. We use strong encryption and strict data protection practices, and your data is never shared with third parties. We review our security controls regularly.
    AICPA SOC 2Aligned
    ISO 27001Aligned

    We connect to the school management, admissions and fee payment systems you already use through secure APIs. Our team handles the whole set up, including data migration and staff training, and the timeline depends on the systems your school uses.

    From the first admissions enquiry to the graduation certificate, automatEd handles permission slips, fee collection, event registrations, attendance notifications, transport arrangements, medical form updates and much more. If it is a routine exchange between parents and the school, we can automate it.

    Our early work with schools suggests savings of up to 10 to 15 hours a week on administrative tasks. Parents value the instant replies and round the clock availability, which means fewer chasing calls and emails for your team.

    automatEd has been developed in the UAE for UAE schools. Over the past few years we have shaped it with a group of schools and parents, discussing their EdTech challenges and how to solve them despite all the software schools already have. A common challenge was the time staff and parents spend using software, and the need for a simpler, more efficient parent experience. Staff wanted to stop losing time operating several systems that do not talk to each other. Admissions was our first use case, and we have built the full platform from there. No programming is needed. automatEd is driven by playbooks: you describe the workflow and the Ai platform shows it to you in action. Schools told us they were tired of buying software from overseas companies. Some were good; others were disappointing, with poor service on the ground. Given our education and technology experience, schools asked us: “Why can't you build this technology here in the UAE, with people here to support it?” That question led to our “Built in the UAE for the UAE” approach.
    Book a demo

    See how automatEd could transform your admissions process

    Get in touch

    rb@automated.school+971 50 557 6368Saeed Tower 1, Trade Centre, Sheikh Zayed Road, Dubai, UAE
    +971